PRESS RELEASE
New York, NY, October 30th, 2024, Chainwire.
Morph, a global platform for driving blockchain adoption among consumers, announced today the launch of its mainnet on Ethereum. This launch signifies a major milestone for Morph’s consumer layer, as it expands beyond the traditional Layer 2 approach. The consumer layer developed by Morph directly tackles the key barriers to widespread blockchain adoption, allowing participants in the ecosystem to exchange real assets and engage in transactions. Projects that are already utilizing Morph can now seamlessly transition to the mainnet and continue developing their technology with an even broader scope, further fueling the growth of the consumer layer.
Cecilia Hsueh, CEO and Co-Founder of Morph, shared her thoughts on this latest development: “The launch of Morph’s mainnet is a significant step towards our goal of bringing blockchain to the masses. Currently, decentralized applications (dApps) are not designed for everyday users – we are committed to changing that. This milestone pushes forward our vision of a decentralized, scalable, and secure infrastructure, empowering both developers and users with the necessary tools to build and engage with the next generation of consumer-centric decentralized applications.”
Morph’s consumer layer is a meticulously designed ecosystem of technologies, services, and features that combines optimistic and zero-knowledge rollups to enhance both security and performance. Blockchain adoption has been hindered by regulatory constraints, scalability issues, and limited performance. In contrast, the newly-launched mainnet offers builders a scalable, secure, and user-friendly blockchain experience that caters to non-crypto natives, paving the way for endless possibilities in consumer blockchain applications.
The mainnet launch follows Morph’s successful Holesky Testnet, which introduced key upgrades such as the integration of EIP-4844 Optimistic zkVM to reduce transaction costs and a revamped bridge mechanism to expedite withdrawals in a single transaction. With a focus on improving performance and infrastructure, the testnet witnessed over 6 million wallet addresses, 100 million transactions, the deployment of over 200 projects, and the addition of over 1 million community members.
“Our aim is to be a one-stop shop for builders worldwide, providing them with the necessary resources to build and achieve success with their projects,” explained Azeem Khan, COO and Co-Founder of Morph. “While decentralization remains crucial in technology, we recognize the challenges that builders face in navigating the resources required to build, launch, and scale their companies. This is an issue we are determined to address. It’s time for a chain created by and for the builders. That chain is Morph.”
As part of its vision to revolutionize the blockchain industry and transition from a niche technology to a mainstream utility, Morph’s consumer layer approach sets it apart from other blockchains that primarily focus on technical aspects without achieving widespread adoption. To tackle these challenges, Morph offers builders essential resources such as funding, incubation, acceleration, and go-to-market strategies, all while keeping consumers at the forefront. Initiatives like the recently announced Centralized Exchange Coalition, which comprises top centralized exchanges, empower builders to bring their projects to market, attract users, and access vital funding. Through this comprehensive support system, Morph empowers builders to succeed and drives the next wave of blockchain innovation.
About Morph
Morph is the global consumer layer, acting as the central hub for builders to access the resources they need to launch and scale their projects for the mass market. Leveraging a hybrid solution of ZK and Optimistic roll-up technology, along with a decentralized sequencer, Morph provides limitless possibilities for mainstream audiences, making it a user-friendly option for developers seeking a chain to build these types of applications. Bitget, the world’s leading cryptocurrency exchange, is an original investor in Morph and will continue to play a significant role among other investors in shaping the Morph ecosystem.
Contact
M Group on Behalf of Morph
[email protected]
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