FOR IMMEDIATE RELEASE
London, June 20th 2024
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Verasity
, the creators of the internationally patented Proof of View technology aimed at preventing digital ad fraud within an open-ledger advertising ecosystem, is pleased to announce the appointment of Mark Firth as its new Chief Executive Officer (CEO) and General Counsel. Firth will be taking over from RJ Mark, who will now focus exclusively on his role as Founder.
Bringing with him more than two decades of senior leadership experience in consumer products, technology, and consulting industries, Firth most recently served as Director at the investment group Prosus. In this role, he provided strategic guidance to OLX Group businesses globally in various regional and global General Counsel capacities.
During his time at Prosus, Firth played a pivotal role in the growth of Dubizzle.com from a startup to a nine-figure enterprise. He also held executive positions at Letgo and other entities within the OLX Group. With his extensive knowledge of corporate and commercial law in regions such as the Middle East, Africa, Europe, and the US, Firth is well-positioned to lead Verasity into its next phase of development.
“We are thrilled to have Mark join us as our CEO,” stated RJ Mark, Founder of Verasity. “I have full confidence in his ability to guide Verasity to new heights. This marks an exciting chapter for us.” RJ Mark added, “As Mark takes on the role of CEO, I will continue to oversee the growth and progress of Verasity, ensuring our strategic goals are achieved and our vision is realized. I am excited to collaborate closely with him to further our mission of combating digital ad fraud and fostering innovation.”
Expressing his enthusiasm for his new role, Firth commented, “I am honored to be appointed as CEO of Verasity.” He further elaborated, “Verasity’s dedication to enhancing safety and trust for all participants in the programmatic ecosystem, along with its innovative IVT solutions, are crucial for the industry’s advancement. I am eager to lead the company forward, expanding our presence across web2 and web3, and establishing Verasity as a prominent player in the global advertising arena.”
Firth’s appointment comes at a pivotal moment as Verasity gears up to introduce a dual token model within its ecosystem. Additionally, the company is preparing for its third annual kickoff lunch at the Cannes Lions Festival, where over 70 senior industry executives are expected to attend and learn about VeraViews, Verasity’s subsidiary and complete advertising solution. Firth’s leadership will be instrumental in guiding Verasity through this exciting phase of expansion.
About Verasity
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Verasity is an open-ledger ecosystem created to combat advertising fraud, offer open access to infrastructure for publishers and advertisers, and reward users for watching video content. With a focus on the advertising and video player industries, Verasity connects its ecosystem through its internationally patented ‘Proof of View’ blockchain-based technology. It stands as the most robust and transparent solution for preventing ad fraud and monetizing video programmatically. For more information, visit
www.verasity.io
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