BC.GAME Secures $40 Million Deal as Principal Partner of Leicester City Football Club
Leicester City Football Club has announced a groundbreaking partnership with iGaming platform BC.GAME, in a deal worth $40 million. This collaboration is set to be one of the most significant in the history of Leicester City, as BC.GAME’s branding will prominently feature on the shirt fronts of the Men’s First Team and adult replica shirts from the 2024/25 season.
As part of this expansion, BC.GAME will introduce its exclusive cryptocurrency, $BC, which is designed to provide unique value to token holders and platform users through various incentives and practical features. $BC will serve as both the governance token and the utility token for the game products on BC.GAME.
Elevating the iGaming Experience with $BC
BC.GAME has recently launched $BC, a new cryptocurrency that aims to enhance the player experience on its platform. In response to extensive community feedback, $BC will offer users a more integrated and rewarding experience. This token will be at the core of the gaming ecosystem, facilitating transactions for in-game purchases and granting access to exclusive features, among other benefits.
The introduction of $BC signifies a significant milestone in the platform’s development. By integrating $BC into the platform, BC.GAME ensures seamless transactions and exclusive benefits that were previously unavailable, fostering a sense of community among players.
BC.GAME’s Commitment to Crypto Advancement
BC.GAME has been a strong supporter of the Bitcoin Lightning Network since 2019, demonstrating its dedication to advancing the crypto space. As a reflection of this support, BC.GAME has innovatively transformed the ‘B’ in its logo on the jerseys to the Bitcoin symbol ‘₿’. With its node ranking 16th on 1ml.com, BC.GAME further solidifies its prominent role in the crypto community.
Robust Tokenomics and Growth Strategies
To support the growth of $BC, BC.GAME has devised a comprehensive tokenomics framework, which includes implementing community airdrops, liquidity mining, and extensive marketing strategies. These initiatives are expected to create a vibrant market and deliver consistent user value. The community airdrop will reward early supporters and active participants, while liquidity mining will ensure the stability and value of $BC.
BC.GAME’s marketing strategy includes collaborations with influencers, partnerships with other platforms, and targeted advertising campaigns. These efforts aim to increase the visibility and adoption of $BC, ensuring its success in the competitive crypto market.
Strategic Partnership with Leicester City Football Club
BC.GAME has also secured a significant partnership with Leicester City Football Club, effective from August 2024 to May 2026. As part of this agreement, BC.GAME’s logo will be prominently displayed on the team jerseys, enhancing the platform’s global visibility.
Leicester City, renowned for its unexpected Premier League victory in 2016 and its recent FA Cup win in 2021, boasts a rich history and a passionate fan base. This partnership aligns with BC.GAME’s strategy to connect with prestigious sports entities and leverage the international appeal of the club. Not only will this collaboration boost brand recognition for BC.GAME, but it will also provide Leicester City fans with exciting new opportunities to engage with the team.
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